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About: Team

Meet The Founders

True is more than a laundry detergent. It is a movement towards economic independence and wealth building. Providing our basic necessities promotes self-sustainability.

As the only Black, Veteran, Family Owned Laundry Detergent, True is superior to any other product in its market. Based out of Atlanta since 2012, True Laundry Detergent is available in over 100 locations across 20 states and 3 countries.  True has been endorsed by celebrities such as Taraji P. Henson, Jada Pinkett-Smith, Trigger Mike, Kelis, and Sarah Silverman, just to name a few. 

Customers appreciate this product because it does the job and saves money. 101 oz washes 101 loads of laundry. Because it is 4x concentrated, 1 oz of detergent will wash your largest, dirtiest load for less than 15 cents.  1 bottle can last over 5 months. Make the switch today to save money and circulate your dollar back into our community with a product that you always need and never want to be without. 🏾

Product Description 

  • Less than 9 ingredients

  • Plant based and Halal certified 

  • Not tested on animals

  • 4x the concentrate

  • HE machine compatible 

  • Removes dirt and odors 

  • Brightens fabrics 

  • Light scent safe for babies and sensitive skin 


Our family initially became distributors in order to give our young teenagers experience earning their own money while developing their business and communication skills. Since becoming the first Houston distributors in December 2018, selling over 2,000 bottles, and placing the product in over 7 locations, we transitioned into the only exclusive whole distributors in Texas providing wholesale pricing with a 70% to 112% return on your investment.

About: About
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